Greg Carter is a consultant, tech industry veteran, and part-time musician who has been proud to call Austin home for nearly 30 years. He is an active Sonic Guild member who created the Sonic Guild Gigs Program at the start of the pandemic as a way to provide work for musicians in Austin and across the country. Since then, he has booked and produced hundreds of concerts which have created over 680 gigs for 150 bands and resulted in musicians and others in the music industry earning over $400,000 for their work.